Rimmel KIND & FREE Mascara is a gentle, vegan-friendly black mascara that provides natural-looking lash enhancement. This 7ml mascara is formulated to be kind to sensitive eyes while still delivering defined, lengthened lashes. Key features: • Vegan-friendly formula • Gentle on sensitive eyes • Natural-looking enhancement • Black shade for defined lashes • 7ml portable size Part of Rimmel's KIND & FREE collection which focuses on gentle, consciously-formulated beauty products. The mascara aims to provide lash enhancement while adhering to clean beauty standards. The formula is designed to be kind to both your lashes and the environment.