Rimmel London Kind & Free Clean Mascara is a vegan-friendly mascara that provides volumizing and conditioning effects. Made with 99% natural ingredients, this clean beauty mascara comes in black shade and features a specially designed brush for clump-free application. Key features: • Vegan formula • 99% natural ingredients • Volumizing and conditioning effects • Clean beauty product • Clump-free application brush • 7ml capacity • Kind to lashes The mascara comes in a distinctive blue packaging that reflects its clean and kind formulation. The precision brush is designed to separate and coat lashes evenly. As part of Rimmel's Kind & Free collection, this mascara aligns with clean beauty standards while still delivering the brand's signature performance. The product is certified vegan and features the 'Kind to Us' seal indicating its gentle formulation.