Rimmel London Lasting Mega Matte Liquid Lipstick in Plum This Show is a long-wearing matte lip color that provides intense pigmentation and stays put for up to 16 hours. This 7.4ml liquid lipstick delivers a smooth, ultra-matte finish in a rich plum shade. Key features: • Up to 16 hours of wear time • Ultra-matte finish • Intense color pigmentation • Liquid formula for precise application • Rich plum shade • 7.4ml product volume • Transfer-resistant formula The liquid formula allows for precise application while delivering bold, matte color that dries down completely. The slim tube packaging features a doe-foot applicator for controlled application. The deep plum shade works well for creating dramatic lip looks. For best results, apply to clean, dry lips and allow color to set completely before pressing lips together.