Rimmel London Scandaleyes Volume On Demand Mascara in Black Brown offers customizable lash volume in a 12ml formula. This innovative mascara allows you to build and control the level of volume you want to achieve for your lashes. Key features: • Customizable volume control • Black brown shade for a softer look • 12ml long-lasting formula • Buildable coverage • Easy-to-use applicator The mascara comes in a distinctive red packaging with the Rimmel London branding. The formula is designed to be layerable, allowing you to add more product for increased volume without clumping. The black brown shade provides a more natural-looking alternative to pure black, making it suitable for everyday wear.