Sensodyne Rapid Action is a clinically proven toothpaste that provides fast relief and daily protection for sensitive teeth. This dentist-recommended formula offers long-lasting protection while being gentle enough for everyday use. The 75ml toothpaste is manufactured by GSK and features their latest rapid-action technology. This toothpaste is part of Sensodyne's specialized line of oral care products designed specifically for people with sensitive teeth. The product is clinically proven to provide relief and protection, making it suitable for daily use as part of a regular oral hygiene routine. The formula works quickly to address tooth sensitivity while providing ongoing protection with regular use. As indicated on the packaging, this is a new formulation that focuses on delivering fast relief alongside the long-lasting protection that Sensodyne is known for.