Vichy Lift Day Cream is a premium anti-aging day cream formulated to address visible signs of collagen loss in the skin. As part of Europe's #1 anti-aging skincare line, this 50ml cream helps improve skin firmness and reduce signs of aging during daytime use. Key features: • Targets visible signs of collagen loss • Daytime anti-aging formula • From Europe's #1 anti-aging brand • 50ml convenient size • Professional skincare quality This product is part of Vichy's Liftactiv Collagen Specialist line, specifically designed for daytime use to help combat signs of aging. The formula works to improve the appearance of skin that shows visible signs of collagen loss. The product has achieved recognition as part of Europe's leading anti-aging skincare collection, based on market data from multiple European countries including France, Italy, Spain, Germany, and Switzerland.